The project's name, inspired by the diverse array of gemstones, embodies the visual and architectural representation of gemstones in its various zones. It has been designed by leading global architectural firm Benoy, which has over 75 years of experience in designing multi-use projects and implementing the latest construction technologies.

British architecture firm Benoy, the lead architect for the scheme has unveiled the design for Konoz. It brings together old and new parts of the city in a new leisure destination on Riyadh's Golden Strip. Konoz bears a name inspired by a diverse array of gemstones and will embody the architectural representations of glittering treasure—both in its entirety and through visual cues employing gemstones in its various zones. Pragma Consulting provided valuable input on the commercial strategy and planning to help inform the customer experience and retail plan. This involved a comprehensive primary research study undertaken with residents of Riyadh, to obtain strategic insights on fast-evolving consumer behaviours, along with a detailed evaluation of global retail and development trends, to provide data-driven insights to optimise the design vision. Holmes Wood worked on a placemaking strategy for Konoz. Working closely with the rest of the Handley House team, they established and applied a set of principles that sought to shape the identity of the new development.

Benoy announced that it has signed a contract with Al Othaim Investment Company to continue work on the project.