New Murabba will be anchored by 'The Mukaab' a 400m3 (1,312ft3) skyscraper that, once complete, will transform the city's skyline and will be one of the largest built structures in the world, with the massive construction reportedly large enough to accommodate 20 Empire State Buildings. The building will also act as an artwork, with a façade featuring intricately carved geometric motifs as a nod to the kingdom's Islamic heritage.
Described as the world's first immersive experiential destination, The Mukaab will use digital and virtual technologies and holographics to submerge visitors in different environments, a new reality - transported to Mars one day, and magical worlds the next. A gateway to another world. Inspired by Najdi architecture, the building will feature a tower atop a spiral base at its centre, offering 2 million sq m (21.5 million sq ft) of floor space for premium retail, leisure and hospitality experiences, as well as office space, residential units, recreational facilities and a university. More than 80 state-of-the-art entertainment venues, including a museum, gallery, concert hall, cinema, opera house and Broadway district, will complete the offering.
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