Shomoul Commercial Company, a subsidiary of Client announced awarding the first design and construction phase of the project to Nesma & Partners Contracting Company Ltd, in a $1.6-billion deal (SR6.15 billion). The deal was initiated by a letter of intent valued at around $18 million (SR68 million). The world-class Callison RTKL Design and Planning Consulting Co. has designed the mall and the first tower in a modern style, the other towers were designed by SOM Consulting, while Al-Zaid Engineering Consulting Office provides the needed technical and local support and oversees all engineering affairs for The Avenues-Riyadh project. The Avenues Riyadh is expected to become one of the world’s largest shopping malls and a prominent landmark in Riyadh, thanks to its unique location at the intersection of King Salman and King Fahd roads, two major roads in the Saudi capital. It will present a remarkable destination for those seeking new and rewarding experiences.  The first construction phase of The Avenues – Riyadh entails building a full-fledged mall, with parking lots, gardens, and internal roads. The project is anticipated to become a new retail icon in Saudi Arabia and the region thanks to its innovative shopping and entertainment offerings, services, and hospitality concepts that support Saudi Vision 2030 and set a new global standard for a delightful recreational experience. The project will cover an area of 1.9 million sqm, and will feature a shopping mall with an area of 400,000 sqm and more than 1,300 stores, in addition to five towers with commercial and residential facilities and four hotels: the Walford Astoria Hotel and Resort with 350 rooms, the Conrad Hotel and Resort with 400 rooms, the Hilton Garden Inn with 500 rooms, and the Hilton Canopy Bay with 150 rooms, which will also be the first hotel by the Canopy ay brand in the Middle East.