Saudi Crown Prince Mohammed bin Salman and Chairman of the Public Investment Fund announced the launch of Boutique Group, a new hospitality brand that will manage and convert a collection of iconic historic and cultural palaces into ultra-luxury boutique hotels. The company will revive the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience.
Dar Al Omran – Saudi Arabia has announced the award of construction supervision contracts for this project with Boutique Group specialized in ultra-luxury heritage & cultural hospitality.
The project is still understood to be in design stage.
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